Advertising Shits in Your Head is a new toolkit that calls adverts what they are—a powerful means of control through manipulation—and highlights how people across the world are fighting back. Co-authors Matt Bonner and Vyvian Raoul (UK) will diagnose the problem and offer practical tips for a DIY remedy. This session and book is a call-to-arts for a generation raised on adverts which offers practical solutions and guidance on how to subvert the ads.
“Advertising Shits in Your Head provides a history of the practice (going back to the early ‘70s), alarming research and theory on the effects of the industry, advice about how to take part (including legal information) as well as several stunning case studies. This is essential reading for all who want to fight back against the ‘most powerful and sustained system of propaganda in human history.’“
—Jamie Kelsey-Fry, New Internationalist